Prerequisites :
Basics of marketing, logistics, accounting and finance
Microsoft Office: Word, Excel

Objectives
Running a company by making strategic and tactical decisions, experiencing the reality of management, management training, that is what this simulation is about.
Management Games are played within the framework of business economics. Economics is a complex collection of interrelated factors, of which only the most essential elements can be embraced in a management game.
You will play this game according to rules representing the economic laws to which many international companies are subject. The course provides insight into financial and economic aspects, into interaction of business sections and it develops teamwork and presentation skills.

The participants of the management simulation deal with a variety of products and markets. It is important to know what the market position of a product is, how quickly the market reacts to price changes, promotion and advertising, the market’s expectations, the cost price, etc. Each company may have research or studies carried out and the results can be used for the new decisions of the company.

Ultimately, the most important dividends this management simulation will pay its participants are:
• Insight into the financial and economic aspects of a business
• A sound understanding of the interaction of business
• Awareness of the need for policy planning and adjustment
• The ability to work as a team member; which type of team player are you?

Topics:
• the company/business model;
• interpretation management information
• decisions concerning procurement; production;marketing and personnel;
• decisions concerning finance; how to make a liquidity survey;
• financial ratios
• report writing; presenting results in the newspaper
• creating and presenting a commercial

Learning methods
Workshop; during a period of three/four days students will participate in this simulation. A management team should at least consist of: general manager, marketing manager, logistics manager and a financial manager.

Ranking
The results of the companies will be ranked on the basis of a number of criteria, which include profits, market shares, valuation of the company’s continuity and paid dividends.

Assessment:
Weighting factor
Final ranking of your team 60%
Assignments during the game 40%

The final peer assessment will determine your individual score!

HAN-University of Applied sciences
Faculty: Arnhem Business School
Ruitenberglaan 31
6826 CC Arnhem
The Netherlands

Contact person for the Management Game

Ir. Roel E.J. Kalkwijk
Course leader BBA programme Business Logistics Management
Course leader MSc programme Logistics & Supply Chain Management

Phone: +31 26 369 1254
e-mail: roel.kalkwijk@han.nl
www.han.nl